Jio Haptik, B2B platform IDfy tie up for WhatsApp KYC solution

Conversational commerce platform Jio Haptik and business-to-business (B2B) technology provider IDfy have partnered to develop a solution for companies to onboard users and partners and complete the end-to-end KYC process on WhatsApp, Jio Haptik said on Tuesday.

The platform can also be deployed for use cases like loan applications and merchant onboarding.

"Our joint focus is on providing solutions by maximising the potential of WhatsApp as a messaging app for brands like IDfy to streamline support while ensuring convenience and customer satisfaction,” said Aakrit Vaish, cofounder and chief executive of Haptik.


Haptik, owned by Reliance Jio Platforms, provides its GPT bot-powered proactive messaging capabilities for businesses to re-engage and nudge users to complete pending KYC applications on WhatsApp.

IDfy, which specialises in identity management and fraud mitigation, uses its advanced APIs to extract information from documents, detect tampering, verify ID details against official databases, compare faces across pictures, and run criminal record checks, thus creating a secure verification process.

“Our vision is to touch more users with our products and create seamless user journeys. We are confident this partnership will help businesses improve their conversion rates while offering a superior customer experience that translates to better retention and customer loyalty," Paritosh Desai, chief product officer at IDfy said.

The joint solution powers businesses to achieve up to 99% auto-approval with automated decision-making around KYC checks - over a conversation on WhatsApp, Haptik said in a statement.

The solution is expected to help customer satisfaction and reduce drop-off rates during the onboarding process.

The end-to-end account opening and e-KYC process on WhatsApp will help deliver a superior customer experience, Vaish added.