Eternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnershi...

Film actor-producer Anushka Sharma has acquired a minor stake in Agilitas Sports, joining husband and cricketer Virat Kohli as an investor ...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump fro...

Puma reaffirmed its partnership with Virat Kohli by dismissing reports suggesting Kohli's contemplation of terminating his 8-year-old deal ...

Sharing his thoughts on becoming the face of Duroflex, Virat Kohli said, "As a professional athlete, I understand the importance of sleep a...

As part of the association, a multi-media campaign featuring Virat Kohli will showcase the value proposition of banking with HSBC. Through ...

'Gouri Kunj', once owned by the late great singer Kishore Kumar, will now be known as the 'One8 Commune'. The restaurant is located in Juhu...

Vivo is the title sponsor of the Indian Premier League cricket tournament.

With this, the cricketer has joined the likes of Cristiano Ronaldo, Neymar and Messi.

Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.

Officials at brands which Virat Kohli endorses had mixed reactions to his comments. Some said it was an emotional outburst while others exp...

Philips Personal Care senior marketing director and business head Dipti Jagdev Shah said association with Virat Kohli is a natural choice.

This is for the first time that Uber has signed any brand ambassador across the Asia Pacific region.

Kohli launched his athleisure brand One8 in collaboration with German sports lifestyle brand Puma, which is providing design, product, reta...

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, which highlights that the essence of marriage all is about sharing, and should sta...

The 3D animated character was developed by Cornerstone Sport & Entertainment Pvt Ltd in association with the Miamibased Motion Pixel Corpor...