Manyavar appoints Virat Kohli as its official brand ambassador

MUMBAI: Manyavar, the men’s ethnic wear brand, has roped in Indian cricket icon Virat Kohli as its brand ambassador for 2 years. Kohli will feature in all the print and electronic media campaigns of the company as part of the deal.

One of the biggest names in Indian sports today, Kohli, 28, is the captain of the Indian test team.

Ajay Modi, director at Manyavar said, “We are delighted to have Virat as the ambassador for our brand Manyavar. He is a role model for the youth and the perfect fit for what the brand is trying to convey. Also, Virat has strong national appeal and he is the most relatable figure for the audience that Manyavar is targeting. We look forward to the partnership and are confident that this will be a mutually rewarding association.”

Virat will be seen in the new ad campaign ‘Aadha-Aadha’, which highlights that the essence of marriage all is about sharing, and this should start right from the expense of the wedding function.

The commercial features Virat as a groom talking about how wedding is an expensive affair and everything needs to be done in style, the expense will however be shared between the bride’s and the groom’s sides.