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VINIT KARNIK
Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- India's non-cricket leagues are growing, but sustainable success remains elusiveIndia's non-cricket sports leagues are striving for success after the IPL's model. Many face challenges like broadcaster exits and fan enga...
- Indian sports ad revenues could touch ₹20k crore by ’25: GroupM ESPDiscussing the findings of GroupM ESP’s Sporting Nation Report 2023, Karnik said sports sponsorship revenue is expected to reach Rs 16,000 ...
- Thomas Cup victory: Shuttle champs become brand favourites after title winOn Sunday, the Indian men's badminton team defeated 14-time champions Indonesia to clinch the Thomas Cup gold medal, scripting badminton hi...
- Indian sports sponsorship crosses Rs 9,500 crore mark in 2021: GroupM ESPThe growth was once again primarily driven by media spending and on-ground sponsorship around cricket, with the Indian Premier League and I...
- How we interact with sporting events might change soonThe ferocious second wave of Covid-19 slamming sudden brakes on the live sports scene in the country was the central theme of 2021. But the...
- Covid might've sounded the death knell for India's ambitions of becoming a multi-sport nationThe Covid-19 pandemic has delivered a knock-out blow to the league ecosystem, which was already suffering from the slowdown in the economy ...
- IPL franchises rake in over Rs 500cr from sponsorships: GroupM ESPPrior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata...
- Sports leagues not the formula to make India win at world stage, says Group M's Vinit KarnikAccording to the business head of ESP Properties at Group M, if you identify the purpose of a sport, the medals will follow.
- ET Panache Dialogues: Leading sports figures talk biz; stress need for facilities, scale and sponsorshipKnowledge of sports and money is required to create a strong sports system.
- Ad spend may go through the roof this World CupIndia Inc is expected to spend Rs 1,000-1,200 cr on advertising to cash in on cricket mania
- India film marketing spends touch Rs 606 crore in 2018Out of the total spend, television and digital alone have cornered almost 75% of the pie.
- India sports sponsorship grew 12% to reach Rs 7,762 cr in 2018While Kabaddi upped the ante, football declined from the 2017 levels that were bolstered by the U17 FIFA World Cup.
- Kho Kho to get its own league, soonDabur's Amit Burman to announce the event today; bid documents to come out shortly.
- Sony ropes in 10 sponsors for Asian GamesOther sponsors include Reserve Bank of India (RBI), Allied, Edelweiss and LIC.
- Sports advertising crosses $1 billion mark2017 is the inflection year where we have seen that not just cricket but other sports have also seen a massive growth, says Vinit Karnik, b...
- Mukesh Ambani’s Mumbai Indians most watched team this IPLIn its 14 matches, the Mumbai team got 18.57 million impressions on average per match, or viewers at any given point of time during the tel...
- Ecommerce, technology firms to boost cricket advertising by 15-20% in next 3 yearsCricket advertising is poised to grow 15-20 per cent in the next three years, overcoming a slowdown over the past two years.
- World Cup 2015: Star India hikes ad rates after India's performanceMedia buying firms say now even unconventional advertisers are looking to buy one-off spots, even at a premium, with India almost certain t...
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