2017 is the inflection year where we have seen that not just cricket but other sports have also seen a massive growth, says Vinit Karnik, business head, ESP Properties.
By ET Bureau | Updated:
For the first time, sports related advertising and sponsorship has witnessed a jump of 14% over 2016 numbers'
"2017 is the inflection year where we have seen that not just cricket but other sports have also seen a massive growth. So while cricket continues to grow, on-ground sponsorship for football grew 64%. Today, we have 10+leagues, 365+ days of live sports, 300+ onground and team sponsorship options. This is only going to grow from here on," says Vinit Karnik, business head, ESP Properties.
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