Hollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...

Reliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...

Canon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...

JioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...

West Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.

India's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...

Infosys shares have rallied sharply, rising nearly 10% in three days as investors reassess valuations following a steep AI-driven correctio...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Double Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...

Story TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...

Jio Studios will invest ₹4,000-₹5,000 crore in content over the next three years. This marks a significant increase from previous investmen...

India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

In his new role, Lalit Gangwar will lead the company’s audio vertical as it expands internationally and oversee business operations and mon...

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...

Almighty Motion Picture is expanding its creative reach. The company has launched Almighty All In LLP. This new division will focus on high...

Balaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...

"Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable," said the the actor and filmmak...