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VERTICAL STORYTELLING
Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contentIndia's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for...- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Yash Raj Films makes first bet on vertical entertainment with Rusk Media investmentYash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media. This move sign...
- Hollywood gets into the microdrama race as mobile-first storytelling draws stars and major studiosHollywood is diving headfirst into the world of microdramas, following the massive success of Issa Rae's 'Screen Time', which racked up an ...
- Reliance's media biz clocks Rs 34,917 cr revenue in FY26; JioHotstar cross 1 billion downloadsReliance's media arm achieved a significant Rs 34,917 crore revenue in FY26, with JioHotstar becoming India's top digital streamer and the ...
- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- JioHotstar’s TADKA crosses 100 million users as short-form premium content gains tractionJioHotstar's TADKA platform has reached 100 million users. This milestone highlights the growing popularity of short-form video content in ...
- West Bengal's electronics factory push; Fed jitters hit TCSWest Bengal is exploring ways to expand electronics manufacturing under EMC 2.0. This and more in today's ETtech Top 5.
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Infosys shares jump 6%, rally 10% in 3 days as IT stocks shine. More upside ahead?Infosys shares have rallied sharply, rising nearly 10% in three days as investors reassess valuations following a steep AI-driven correctio...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Double Tap Films takes 21 Hindi microdramas global with TikTok partnershipDouble Tap Films, a Pratilipi studio, is distributing 21 Indian microdrama shows on TikTok in the US, Canada, Brazil, and Japan. This marks...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- Jio Studios to line up Rs 5,000 cr over 3 yrs for content push despite BO slowdownJio Studios will invest ₹4,000-₹5,000 crore in content over the next three years. This marks a significant increase from previous investmen...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Pocket FM elevates Lalit Gangwar as COO to lead global operationsIn his new role, Lalit Gangwar will lead the company’s audio vertical as it expands internationally and oversee business operations and mon...
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- Almighty Motion Picture expands into legacy storytelling with new vertical Almighty All In LLPAlmighty Motion Picture is expanding its creative reach. The company has launched Almighty All In LLP. This new division will focus on high...
- Balaji Telefilms in pact with Story TV to tap micro drama spaceBalaji Telefilms has partnered with Eloelo Group’s Story TV to create short-form, mobile-first micro dramas for digital audiences. This col...
- Ajay Devgn announces AI company to revolutionise storytelling"Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable," said the the actor and filmmak...
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