Zee Entertainment Enterprises is investing up to Rs 116 crore in Phantom Digital Effects Ltd. to expand into the AVGC segment. This strateg...

India's interactive media market is now worth $14 billion. The focus has shifted from gaining users to making money. Cheap data, smartphone...

Inaugurating the three-day GAFX 2026, a conference on animation, visual effects, gaming, comics, and extended reality (XR) in Bengaluru, th...

India's film, TV, and OTT sectors are now embedding generative AI into content creation. This integration spans scripting, casting, and pos...

Gaming and animation startup founders from the sector — which is also called the `Orange Economy’ — told ET that early exposure at the scho...

The creative industry is pushing for exemptions from a proposed 10% screen or duration labelling rule for AI-generated content. They argue ...

Netflix and Disney are discreetly incorporating Runway AI's generative video tools into their pipeline, working toward the re-imagining of ...

For the first time in its history, Netflix has officially used generative AI in a fictional show, El Eternauta. This groundbreaking moment ...

India’s OTT platforms—including Netflix, Prime Video, JioHotstar, and ZEE5—are adopting cost benchmarking practices to manage rising conten...

James Cameron, now on Stability AI’s board, says AI should speed up production, not cut jobs. He aims to halve costs for effects-heavy film...

VFX firm Identical Brains Studios (IBS) is launching its IPO to raise Rs 19.95 crore, with a price band of Rs 51-54 per share. The issue op...

The IPO will be conducted through a book-building process, with Socradamus Capital Private Limited serving as the sole book-running lead ma...

Christopher Nolan's Oppenheimer tops the feature competition at the annual HPA Awards for post production, with Jennifer Lame getting the a...

It also launched NetFX last year, a platform that enables multiple Indian artists to work on VFX for titles globally.

The facility will have 40 offline editing rooms for showrunners, directors, editors and sound designers to collaborate and complete product...

Tata Elxsi, the visual effects and animation arm of the Tata Group, expects revenues to touch USD 300-400 million (Rs 1,860 crore) from its...

While Hollywood-style visual effects have been talked about since the time of Star Wars, it is perhaps time for the Telugu film industry to...