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VFX WORKFLOW
How AI is quietly rewriting the rules of filmmakingAI is reshaping filmmaking in a way where it is directly bringing the journey from idea to screen. While Hollywood is adopting it cautiousl...- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- AI-first filmmaking model debuts with Jio Studios' 'Krishna'Jio Studios and Collective Artists Network have revealed the teaser for their new film Krishna. This movie uses an AI-native filmmaking pro...
- Zee Entertainment to invest up to Rs 116 crore in VFX studio PhantomFXZee Entertainment Enterprises is investing up to Rs 116 crore in Phantom Digital Effects Ltd. to expand into the AVGC segment. This strateg...
- India’s interactive media market at inflection point as monetisation gains paceIndia's interactive media market is now worth $14 billion. The focus has shifted from gaining users to making money. Cheap data, smartphone...
- Karnataka is embedding immersive technologies across education, medical training: CM SiddaramaiahInaugurating the three-day GAFX 2026, a conference on animation, visual effects, gaming, comics, and extended reality (XR) in Bengaluru, th...
- From bit role, AI's now the hero of entertainment industryIndia's film, TV, and OTT sectors are now embedding generative AI into content creation. This integration spans scripting, casting, and pos...
- Content economy gets a push in Budget 2026, industry says creator labs will improve talent supplyGaming and animation startup founders from the sector — which is also called the `Orange Economy’ — told ET that early exposure at the scho...
- Creative industry flags MeitY’s 10% AI label rule as overreachThe creative industry is pushing for exemptions from a proposed 10% screen or duration labelling rule for AI-generated content. They argue ...
- Lights, Camera, Algorithm! Runway AI Joins the Production CrewNetflix and Disney are discreetly incorporating Runway AI's generative video tools into their pipeline, working toward the re-imagining of ...
- Netflix Ushers in a New Creative Era with Generative AI Debut in ‘El Eternauta’.For the first time in its history, Netflix has officially used generative AI in a fictional show, El Eternauta. This groundbreaking moment ...
- OTT platforms script new strategies to cut costsIndia’s OTT platforms—including Netflix, Prime Video, JioHotstar, and ZEE5—are adopting cost benchmarking practices to manage rising conten...
- James Cameron on using AI: That's about doubling the speed of completionJames Cameron, now on Stability AI’s board, says AI should speed up production, not cut jobs. He aims to halve costs for effects-heavy film...
- Identical Brains Studios fixes Rs 51-54 price band for Rs 20 crore IPO. Check key detailsVFX firm Identical Brains Studios (IBS) is launching its IPO to raise Rs 19.95 crore, with a price band of Rs 51-54 per share. The issue op...
- Identical Brains Studios files DRHP with NSE Emerge. Check detailsThe IPO will be conducted through a book-building process, with Socradamus Capital Private Limited serving as the sole book-running lead ma...
- HPA Awards: Christopher Nolan’s Oppenheimer tops the feature competitionChristopher Nolan's Oppenheimer tops the feature competition at the annual HPA Awards for post production, with Jennifer Lame getting the a...
- Netflix's fully-owned post-production facility to launch in Mumbai next yearIt also launched NetFX last year, a platform that enables multiple Indian artists to work on VFX for titles globally.
- Netflix to set up its first global post-production unit in MumbaiThe facility will have 40 offline editing rooms for showrunners, directors, editors and sound designers to collaborate and complete product...
- Tata Elxsi eyes Rs 1,860-cr revenue from global ops in 3 yrsTata Elxsi, the visual effects and animation arm of the Tata Group, expects revenues to touch USD 300-400 million (Rs 1,860 crore) from its...
- Telugu movie industry reaches up to HollywoodWhile Hollywood-style visual effects have been talked about since the time of Star Wars, it is perhaps time for the Telugu film industry to...
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