Mr. Parag Desai, Executive Director of Wagh Bakri Tea Group said that they wanted to ensure that the message is direct, yet not a preaching...

Big changes in the advertising and marketing environment, as well as disruptive technology, means the ad business needs reinvention.

Amul, the homegrown dairy brand from Gujarat, is fighting battles on all fronts as smaller players are picking on it category by category.

Keen to penetrate the metros, the brand will ride Bollywood action hero Akshay Kumar's latest flick Once Upon A Time In Mumbai Dubaara.

The Foreign Investment Promotion Board (FIPB) cleared the proposal of ACME Solar Energy to bring in foreign investment worth Rs 275 crore.

Sanjay Chakraborty, an advertising professional from Ahmedabad has entered into the Limca Book of Records for launching the" inpublicintere...

Televisions and washing machines brand Onida is poking rivals such as LG, Voltas and Daikin through a new ad campaign as it seeks to regain...

Rural Gujarat is the new battleground for marketers of luxury goods ranging from swanky cars and diamond-studded watches to handcrafted fur...

It was a liberal splash of business history, curiosity-evoking jargon from the industry and quirky references from Bollywood and cricket as...

Wrigley, the official chewing gum partner of seven IPL franchisees, is investing heavily in marketing.

Wagh Bakri, the Rs 400-crore brand synonymous with tea in Gujarat, decided to take a plunge in the national arena to compete with heavyweig...

State government kicks off a Rs 40-cr marketing blitz, Delhi Badal Rahi Hai, to build a strong emotive connect with Delhiites ahead of asse...

Three-wheelers are turning out to be cheap marketing vehicles for companies eager to take their products across consumer categories. Ads on...

With the world of advertising turning more experimental, animated characters are increasingly becoming the face of Indian brands. Animated ...

Gurgaon-based Triton Corp (owners of Saffron Global BPO) on Wednesday acquired two UK based companies West Talk Corporation and New Beginni...

James Bond, 007 background score, two Bond girls (Money and Penny) and Mudra Communications dominated the Ahmedabad round of the Brand Equi...

Reliance Communications has got a second shot at bagging the Kenyan mobile licence it lost to Dubai-based Vtel Holdings in November last ye...