Tata Global planning to launch new green tea products, tap smaller towns“We want to move well ahead of the market,“ said Vikram Grover, vice-president and head of marketing for India and South Asia at TGBL.
Tata Global Beverages relaunch Tetley Tea, will go to small townsTata Global Beverages, the owner of British tea brand Tetley, today relaunched its green tea with an aim to take the product to small town ...
- Tata Global Beverages in talks to sell 20% stake in international operations
Tata Global Beverages, owner of UK's Tetley Tea and US's Eight O'Clock coffee, expects to conclude a deal in the next few months.
- Tata's Tetley tea brand gets new look
Tata Global Beverages is undertaking an image makeover of its flagship tea brand Tetley, as part of a strategy to reposition the product an...
- 'Le Brew' perfume: May not find instant olfactic recall
Indians would have no reason to sniff disparagingly about Britain's 10 favourite 'smells', as fresh bread, cut grass, clean laundry, tea, c...
- Tata Global to raise $200 mn from stake sale in Tetley
The world’s second-largest branded tea maker Tata Global Beverages (TGB) is planning to raise $200 million from private equity investors by...
- Tata Tea's strategies for that global cup of tea
In a series of exclusive interviews with CD, Tata Tea’s global managers talk of their strategy for building the beverage business. High-end...
- Tata Tea launches Tetley green tea leaf packet
Tata group company, Tata Tea, on Friday launched its Tetley green tea leaf in packet format.
- Tata Tetley's Vijay Singh to join STAR as prez
Star India will appoint Vijay Singh, MD of Tata Tetley and former Sony Music CEO, as its president in charge of business development & corp...
- Tata Tea plans green revolution for Tetley, Gold
Tata Tea has firmed up a slew of packet tea launches under its Tetley and Tata Tea brands to maintain 10% growth in its branded tea busines...
- Tata Tea buys 33% in South Africa's Joekels
The Rs 3,000-crore branded tea major, Tata Tea has acquired a 33% stake in the $5-m South African tea company, Joekels Tea Packers, through...
- An African safari for Tata Tea
The South African market has become a hot destination for Indian consumer companies.
- Tetley sips African cup of tea
Tata Tea announced the acquisition of a 33 per cent stake in South African tea company Joekels Tea.
- Tata Tea to get a global push from US buy
Tata Tea’s acquisition of a 30% stake in Energy Brands leaves one confused at first. It is paying a hefty price, and getting only a minorit...
- Tetley to be repositioned in Canada, UK
The Tatas have initiated moves to reposition the Tetley brand in the UK and Canada.
- Branded tea to push Tata Tea's growth
Branded tea business will drive the growth of Tata Tea group, both in the domestic and international markets, in the coming years.
- Tatas buy Eight O'Clock Coffee
Tata Coffee, a 51% owned subsidiary of Tata Tea, on Sunday announced that it had acquired the US-based EOC, from Gryphon Investors for $220...