Tata Global Beverages and Keurig announce multi-year expansion to manufacture and sell Eight O'Clock coffee and Tetley tea

MUMBAI: Tata Global Beverages ( TGB) and Keurig Green Mountain, Inc. (Keurig) today announced a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and distribution of the Eight O’Clock coffee and Tetley tea brands in K-Cup pods for use in Keurig brewers.

The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig’s consumer direct websites, throughout the US and Canada.

Ajoy Misra, MD & CEO of Tata Global Beverages said “This agreement underscores TGB’s focus on growth through strategic alliances and category expansion. This move will help our continued growth in the pods category in USA and Canada. Eight O’Clock and Tetley are key brands in the TGB portfolio and the partnership with Keurig, a leader in single serve brewing systems, is a winning combination, which meets the consumer’s need for quality and convenience.”