Tata Tea launches Tetley green tea leaf packet
Tata group company, Tata Tea, on Friday launched its Tetley green tea leaf in packet format.
By PTI |
MUMBAI:
With the launch of Tetley green tea in leaf format, the company aims a wider consumer-base which currently use green tea leaf and prefers a leaf format as opposed to a tea bag, a press release issued here today stated.
It also targets to offer an economic option for current regular green tea consumers as compared to a tea bag.
The 125-gram box of Tetley green tea leaf will be available at MRP of Rs 50 which offers a price-point of Re 1 per cup for green tea consumers, the release said.
Tata Tea had launched Tetley green tea in tea bags format in November 2006 and in regular and two delicately-flavoured variants-green tea with lemon and honey and green tea with ginger, mint and lemon.
The company's Executive Director, Sales & Marketing, Sangeeta Talwar, said that "in keeping with our understanding of the growing importance of well-being to our consumers, we have launched Tetley green tea in a leaf pack to cater a more mainstream tea drinking segment who also seeks a healthier alternative."
With the launch of Tetley green tea in leaf format, the company aims a wider consumer-base which currently use green tea leaf and prefers a leaf format as opposed to a tea bag, a press release issued here today stated.
It also targets to offer an economic option for current regular green tea consumers as compared to a tea bag.
The 125-gram box of Tetley green tea leaf will be available at MRP of Rs 50 which offers a price-point of Re 1 per cup for green tea consumers, the release said.
Tata Tea had launched Tetley green tea in tea bags format in November 2006 and in regular and two delicately-flavoured variants-green tea with lemon and honey and green tea with ginger, mint and lemon.
The company's Executive Director, Sales & Marketing, Sangeeta Talwar, said that "in keeping with our understanding of the growing importance of well-being to our consumers, we have launched Tetley green tea in a leaf pack to cater a more mainstream tea drinking segment who also seeks a healthier alternative."
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
