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TENDULKAR ENDORSEMENTS
$100 million & counting: Brand Tendulkar shows no signs of stoppingSachin Tendulkar's brand valuation exceeds $100 million, fueled by nearly 25 partnerships and rising endorsement revenues. His enduring app...- Sachin Tendulkar roars back into big league of endorsementsEleven years post-retirement, Sachin Tendulkar remains a top endorsement figure with new deals and a remarkable brand value. His consistent...
- 'He told me I am a role model.' No cigarette or casino ads - Sachin Tendulkar honours a promise he made to his dadThere's a reason why the cricket legend is never seen in endorsing certain products.
- Luminous Power extends contract with Sachin Tendulkar by five yearsVipul Sabharwal, managing director of Luminous Power Technologies, refused to share the financial details of the contract, but said Tendulk...
- Sachin Tendulkar to endorse Apollo TyresTendulkar has previously been associated with leading tyre brand MRF for about two decades.
- Virat Kohli strikes Rs 100-crore deal with PumaKohli will work with the German company to launch a signature line of sports lifestyle products with a special logo and brand identity.
- Sachin Tendulkar to tie up with mobile wallet firmIndian cricket’s biggest name, Sachin Tendulkar, will endorse a mobile wallet brand. The announcement will be made in Mumbai today.
- Sachin Tendulkar's retirement not to impact endorsement dealsAdidas, Coca Cola, Future Group, Toshiba, Aviva India, and SAR Group said they were looking for longer association with him after retiremen...
- Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value?Marketing experts say Tendulkar's retirement may dilute his image and discourage cos to employ him as their brand ambassador.
- Sachin Tendulkar's appearances in TV commercials coming to an end as career turns shakyMany fans may still be batting for Sachin Tendulkar, but television ads featuring him have dried up in the past few months.
- No new endorsement after century of centuries; is Sachin Tendulkar's brand aura on the wane?When will Tendulkar call it a day? If endorsements were the deciding factor, the answer would be 2014, as all the 17 endorsement contracts ...
- Marketers feel aura of Sachin Tendulkar will endure even after he retiresFor as long as Tendulkar plays, his youthful face and much mimicked voice will continue to be the one of the most dependable marketing's ha...
- Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement dealsIt must be the greatest start Sachin ever had: earning Rs 1.5 cr a day! In the first 27 days of 2011, he has won Rs 40 cr and two villas in...
- Coke ropes in Sachin Tendulkar, strikes 3 year deal for nearly Rs 20 crorePepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors which included Ganguly, Dravid & Shah Rukh Khan.
- Cola wars may pit Tendulkar against DhoniCoca-Cola is in talks to rope in Tendulkar for a deal ahead of the upcoming ICC World Cup.
- Sachin's bat to sport Adidas logo; MRF bows outMRF will make way for the Adidas logo on Sachin Tendulkar's bat, with the batting great ending over a decade-long association with the tyre...
- Tendulkar says Nike cannot use his nameGlobal sportswear major Nike has suffered a setback in its ongoing tussle with rival, Adidas, at the Monopolies and Restrictive Trade Pract...
- MRTPC asks Sachin to clarify standAn MRTPC bench comprising chairman O P Dwivedi and member D C Gupta gave about 10 days to file the affidavit and posted the matter for hear...
- BCCI, Nike, Sachin dragged to MRTPCAdidas has asked MRTPC to restrain BCCI and rival Nike from using images of Sachin for promos.
- BCCI clips ad dreams of playersBCCI announced a set of stringent terms taking away the liberty from players to endorse infinite brands.
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