TEENS AND KIDSWEAR
Fashion brands now have a new task: Clothing the Indian tweenDubai-based Landmark Group that owns Lifestyle International is clearly delinking highschool segment from younger children.17 Jun, 2019, 05.12 PM IST
No kidding: How 612 League is creating waves in children's clothingBased on a study by the Indian Brand Equity Foundation (IBEF), the clothing industry is expected to move from Rs 4,329 crore in 2014 to an ...07 Jun, 2017, 02.10 PM IST
From cars to apparel: Parents finding it difficult to accommodate brand-conscious kids’ demands“Parents are influenced by the children who nowadays have become equal partners in decision making,” says psychologist Dherandra Kumar.03 Nov, 2013, 06.42 AM IST
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