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TEENS AND KIDSWEAR
Aditya Birla's TMRW acquires majority stake in D2C brand bewakoof, invests Rs 200 croreBewakoof "aims to touch Rs 1,500 crore in revenues over the next five years. With this partnership with TMRW, Bewakoof will be leveraging v...- Mankind Pharma promoter's family office invests in D'chicaMankind Pharma Promoter's Family Office has invested an undisclosed amount in tweens & teens puberty & fashion essentials brand, D'chica as...
- Burberry's star-model wins Internet, netizens can't get enough of 4-yr-old Sahib SinghThe little Singh is Burberry's first Sikh child model.
- Fashion brands now have a new task: Clothing the Indian tweenDubai-based Landmark Group that owns Lifestyle International is clearly delinking highschool segment from younger children.
- No kidding: How 612 League is creating waves in children's clothingBased on a study by the Indian Brand Equity Foundation (IBEF), the clothing industry is expected to move from Rs 4,329 crore in 2014 to an ...
- From cars to apparel: Parents finding it difficult to accommodate brand-conscious kids’ demands“Parents are influenced by the children who nowadays have become equal partners in decision making,” says psychologist Dherandra Kumar.
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