Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

Nearly two decades after the original film became a global favourite, The Devil Wears Prada 2 has returned with Meryl Streep, Anne Hathaway...

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

Zee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...

India's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...

In an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...

India's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

In the advisory, the govt said online offshore betting platforms are now using news websites as a surrogate product to advertise the bettin...

"Growth in these sub-sectors spurs from the growing trends around personalisation and increased digitalisation," said Rajib Basu partner & ...

FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.