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TV AND OTT ADVERTISING
JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- The Devil Wears Prada 2 OTT release details: Anne Hathaway, Meryl Streep return for classic comedy-drama in new sequel. Where to watch?Nearly two decades after the original film became a global favourite, The Devil Wears Prada 2 has returned with Meryl Streep, Anne Hathaway...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- Zee always open to unlocking value in music business, says CEO Punit GoenkaZee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Mega deals less likely, but media M&A show to stay strong in 2026Media and entertainment deals will remain strong in 2026. Transactions will focus on content, gaming, sports, and AI companies with intelle...
- TV news TRP pause accepted by stakeholders, no objections so far: L MuruganIn an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...
- MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Information and Broadcasting Ministry working on new Broadcasting Services BillThe Ministry of Information and Broadcasting (MIB) plans to introduce the Broadcasting Services Regulation (BSR) Bill 2023, which will repl...
- Stop ads of offshore betting sites, government to digital media platforms, TV channelsIn the advisory, the govt said online offshore betting platforms are now using news websites as a surrogate product to advertise the bettin...
- India will see significant growth in OTT in the next 5 years: Rajib Basu"Growth in these sub-sectors spurs from the growing trends around personalisation and increased digitalisation," said Rajib Basu partner & ...
- 6 shifts in TV advertising in 2016FMCG brands have been the single largest contributor with a 51 per cent share of TV advertising spends, spending as much as Rs 4,200 crore.
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