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TNS MARKET RESEARCH
Kantar rejigs top management for insights divisionDeepender Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman...- Investment, safe locality key factors while buying a house: ReportThe OLX-Kantar TNS report has tracked the changing consumer behaviour of potential home buyers across Delhi, Bangalore, Hyderabad and Thiru...
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Indian Millennials spend 50 per cent more time on mobile than baby-boomersThe average millennial aged between 16-30 years with internet access spends 3.2 hours a day on their mobile devices. In India, the number i...
- Global IM usage increases 12%; WhatsApp most popular in India: SurveyA global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging e...
- Businesses failing to use data for better marketing decisionsIndian businesses are investing more in data-driven digital platforms and tracking systems to help them understand the challenging online l...
- Many Indian firms failing to utilise online data usefully: TNSAs much as 70 per cent of marketers in India admit that they find it difficult to integrate data from different sources, says the study.
- Changing contours of market researchIngleton contends that in 20-30 years, market research will incorporate the use of artificial intelligence in a way that would be quite ind...
- Online hotel bookings to rake in $1.8 billion by 2016Indian holiday seekers are becoming more proactive in trying to find the best deals online, with most of them searching for budget hotels.
- HDFC Bank, LIC and ICICI Direct most searched on internet: GoogleHDFC Bank, LIC and ICICI Direct are the most popular financial providers Indian internet users searched for in 2011-12, according to Google.
- Delhi perceived to be the most unsafe for women: StudyWhile women in Kolkata felt safer than those in Delhi and Mumbai, most women in Chennai felt their city was safer than Delhi but not as saf...
- India has more rich households than most European nationsIndia, the world’s second most-populous country, has more wealthy households than most European countries
- Amul ranked No.1 Indian brandThe study, by Campaign magazine published from Hong Kong and Singapore, has ranked Amul as the No 1 Indian brand for the third consecutive ...
- Job market optimism propels American consumer confidenceOptimism in the job market has boosted American consumer confidence, with expectations for the short-term future increasing in December to ...
- Indians confident of keeping jobs this year: SurveySixty-two per cent Indians feel they will be able to hold on to their jobs in 2009, notwithstanding the economic slowdown, says a survey re...
- Credit crisis: Ad spending down 3.7%US advertising spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, as automakers and phone compan...
- Sony top brand for tech-crazy Asians: SurveyJapanese electronic giant Sony is Asia's favourite brand, according to a survey of Asian shoppers. Some hot digital picks I Consumers shun ...
- ICICI, Kingfisher, Taj top brands in Asia-Pacific: SurveyICICI, Kingfisher and Taj-have emerged as the most admired consumer brands alongside LG, Sony, Cadbury, HP and Nokia in their respective se...
- London investors await Bank of England rate decisionLondon investors will train their sights next week on the Bank of England, where current interest rates are expected to be maintained, as t...
- Infy, TCS most reputed corporate houses in IndiaIT majors Infosys and TCS have emerged as the most reputed corporates in India while Tata Motors, Tata Steel and Hindustan Unilever have ti...
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