Amul ranked No.1 Indian brand

NEW DELHI: The Gujarat Cooperative Milk Marketing Federation (GCMMF)-owned Amul has been ranked the leading Indian brand in a study on Asia’s top 1,000 brands. The study, by Campaign magazine published from Hong Kong and Singapore, has ranked Amul as the No 1 Indian brand for the third consecutive year. Amul is also ranked as the leading dairy brand, ahead of Asian rivals like Dutch Lady, Dumex and Magnolia.

The survey was conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Other Indian brands which find their way in the survey include Vijay Mallya-owned Kingfisher, Kishore Biyani’s Big Bazaar, ICICI Bank, State Bank of India and leading telecom services provider Airtel.

The survey was conducted by research firm TNS, across over 3,000 consumers in 10 countries, a statement released by GCMMF said.

Apart from butter and packaged and loose milk, Amul sells cheese, ice-cream, yogurt and desserts like shrikhand. GCMMF had announced last fortnight that its sales had crossed $2.2 billion (Rs 9,774 crore) in the 2010-11 fiscal.