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TAM ADEX REPORT
Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...- TV broadcasters plan legal response to Trai advertising cap noticeTV broadcasters are preparing legal responses to Trai’s show cause notices over non-compliance with the 12-minute-per-hour ad cap. Industry...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- TV ad volumes fall as FMCG cos tighten spendsIn the initial three quarters of 2025, Indian television advertisement expenditure experienced a notable 10% decline, largely attributed to...
- Free TV on track for steady growth despite challengesFree-to-Air (FTA) television in India is set for continued growth due to affordable TV sets, improving content quality, and increasing elec...
- 'Retired or not, brand MS Dhoni will continue to score'Despite having retired from international cricket in August 2020, Dhoni, 42, endorsed the highest number of brands last year. According to ...
- Print ad volumes grow 16% in 2022, exceed 2019 figures: TAMAd volumes per publication have exceeded the 2019 figure in indexed growth, while the year 2020 saw the greatest decline in ad space, said ...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Ad volumes of FM Radio stations rise 25% in 2022: TAM AdExAdvertising on the radio medium has been growing at more than 25% year on year, TAM said. In 2021, the ad volumes grew by 29% compared with...
- MS Dhoni picks up equity in HomeLane; inks 3-year strategic partnership“As part of the partnership, Dhoni will own equity in HomeLane and become the first celebrity to endorse an end-to-end home interiors brand...
- Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
- 800% return in 3 years! Unlisted Damani stock has analysts hookedAnalysts and dealers in the unofficial market attributed the buoyancy to the 14th IPL edition that kicks off on April 9.
- Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemicKareena Kapoor secured the third spot in the list.
- Discerning marketers rely more on print for advertisingFrom new-economy brands like Cred, Byju’s TrueCaller and WhatsApp to legacy brands from FMCG majors like Hindustan Unilever, Marico and Dab...
- Soap, toothpaste brands, e-commerce sites spent the most on television adverts, says reportBollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni ...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- Cricketers beat Bollywood stars in celeb ad rankings; Brand Kohli most-preferred, Dhoni overtakes Big BDhoni endorses close to 30 brands including Oppo, Sunfeast and MasterCard.
- 75 new categories of advertisers emerge in India during Covid lockdownAs per a Pitch Madison forecast, ad expenditure in the second half of the year will grow at 60-70% compared to the first half of the calend...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- Dish TV renews contract with Shah Rukh KhanDish TV has extended its endorsement contract with Shah Rukh Khan for another 18 months. Dish TV.
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