Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemic
Kareena Kapoor secured the third spot in the list.

A look at the TAM AdEx Celebrity Endorsement Report 2020, which shows that cost rationalisation appears to have hit celebrity endorsements.
Most Visible Endorsers

Top Celebrity Couples


Big On Celebrities
Top categories that engage celebrities:

Average ad endorsement ratio of male to female celebrities in top 10 sectors is 53:47

Film Stars Dominate
Share of celebrity endorsed ads:

Pandemic Impact
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