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TAM ADEX
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...- Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...
- Festive season to see Rs 5,400 crore of extra ad spendsIndian advertising expenditure is poised for a significant boost this festive season, with projections indicating an increase of ₹5,400 cro...
- Print ad volumes grow ahead of TV and radio during March quarterAdvertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Ad volumes of FM Radio stations rise 25% in 2022: TAM AdExAdvertising on the radio medium has been growing at more than 25% year on year, TAM said. In 2021, the ad volumes grew by 29% compared with...
- MS Dhoni picks up equity in HomeLane; inks 3-year strategic partnership“As part of the partnership, Dhoni will own equity in HomeLane and become the first celebrity to endorse an end-to-end home interiors brand...
- Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
- TV industry eyes double-digit ad growth in FY22As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months...
- Akshay Kumar beats Virat Kohli as the most-visible celebrity in advertisements during the pandemicKareena Kapoor secured the third spot in the list.
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- TAM Media Research, Israeli firm develop digital advertising measurement toolsEarlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.
- Ecommerce companies top digital advertisement spend chartsAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...
- eFashion sweats it out as cos spend less on ad blitzThe online segment's flattish sales growth rate helped offline players gain lost ground in the fashion category. In 2016-17, offline player...
- Amazon is top ecommerce advertiserIt was the No. 1 advertiser on TV in the first half of calendar 2016, up from fifth position during the same period last year.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- ASCI identifies 55 potentially misleading advertisementsNAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.
- ASCI launches initiative to track misleading adsThe Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.
- Shah Rukh Khan tops TV ad show in 2011SRK was the most visible celebrity in TV ads, powered by 25 brands he endorses, followed by Katrina Kaif & Kareena Kapoor, says a study by ...
- Banking, finance print ad volumes jump 60%Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010
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