Value-for-money packs help FMCG companies save on costs and retailers compete better with kirana storesMakers of shampoo, soap, biscuits, chips and noodles are increasingly introducing family or 'jumbo' packs of their top-selling brands in su...
- CavinKare launches curd in one kg packs
CavinKare today widened its portfolio in the dairy space, launching its Cavin's 'Curd' in one kg bucket packs.
CavinKare in talks with PE firms Everstone Capital, Chrys-Capital to sell 10-12% stake in companyThe Chennai-based maker of Chik and Nyle shampoos has mandated JM Financial to negotiate the potential deal to sell 10-12% stake in the com...
- CavinKare signs Parineeti Chopra as brand ambassador for Spinz deodorant
Chopra is a great fit for the brand & the company is happy to be associated with such a youth icon, CavinKare Marketing Manager said.
- CavinKare sets up manufacturing facility in Bhiwandi
CavinKare has set up a manufacturing facility at Bhiwandi town in Thane district of Maharashtra for its snack brand 'Garden'.
- CavinKare to launch 2-3 products by FY14
CavinKare also has marketing tie-ups with international companies like Coty Inc and Adidas to distribute their deodorant and perfume range.
- In brand wars, small cos slay FMCG biggies
From known players like Paras Pharma, Cavin Kare, Zydus Wellness & MTR to lesser-known ones like Capital Foods, Desai Brothers & Temptation...
- CavinKare to effect 5% cut in personal care product prices
Anticipating competition to push prices down, FMCG major CavinKare says a 5% price cut in personal care products is imminent in April.
- The fifth P is getting more importance
The troika of convenience, safety and design rules supreme in any packaging decision these days.