CavinKare signs Parineeti Chopra as brand ambassador for Spinz deodorant

NEW DELHI: FMCG firm CavinKare today said it has appointed Bollywood actor Parineeti Chopra as brand ambassador for its deodorant brand ' Spinz'.

"We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today," CavinKare Marketing Manager Keshav Kumar said in a statement.

Chopra is a great fit for the brand and the company is happy to be associated with such a youth icon, he added.

Commenting on her association with the brand, Chopra said: "The brand's values also gel well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association".

Chennai-based CavinKare Group posted turnover of Rs 1,100 crore in 2011-12. It employs around 3,000 people and has a network of 5,351 stockists which cater to 25 lakh outlets nationally.