Ogilvy & Mather, Vermillion, Crayons among 18 shortlisted for government’s publicityMore than two companies are expected to be picked to manage the campaigning work for the Modi govt.
21 Dec, 2018, 08.38 AM IST
Tata Motors ropes in soccer superstar Lionel Messi as global brand ambassadorIn a major marketing initiative, auto major Tata Motors has roped in soccer superstar Lionel Messi as global brand ambassador for its passe...
03 Nov, 2015, 02.07 AM IST
Piyush Pandey pens another song for BJPThe Prime Minister completed a year in office and this time adman Piyush Pandey penned 'Bharat Sarkar Saal Ek Shuruaat Anek' for the occasi...
29 May, 2015, 11.20 AM IST
BJP asks Soho Square to design advertising strategy for J&K electionsThe Bharatiya Janata Party plans to launch a special advertising campaign in Jammu and Kashmir (J&K) ahead of the upcoming state elections.
30 Oct, 2014, 04.47 AM IST
Maharashtra polls: Major political parties spending Rs 700-800 crore on advertising to woo votersThe BJP and the Shiv Sena have launched separate ad campaigns for the first time, created by Soho Square and Concept Advertising respective...
13 Oct, 2014, 05.00 AM IST
The best acquisition we could make is to grow organically: Martin Sorrell, WPP GroupI think the Prime Minister in his speech on Independence Day clearly made the points people wanted to hear. Now it’s the question of doing ...
20 Aug, 2014, 08.06 PM IST
BJP to buy its own media for assembly elections; will continue to work with media & ad agenciesWhile BJP will buy time & space on platforms, it will continue to work with media agency Madison and advertising agency Soho Square
18 Aug, 2014, 03.00 AM IST
Soho Square to document BJP campaign in coffee table bookSoho Square is currently in the process of integrating the visuals and the content of the book, confirmed a top official in the agency.
25 Jun, 2014, 11.50 AM IST
Advertising agency Soho Square to document BJP campaign in coffee table bookSoho Square is currently in the process of integrating the visuals and the content of the book, confirmed a top official in the agency.
25 Jun, 2014, 11.08 AM IST
Ab ki baar slogan pe warBJP’s top PR management at loggerheads over line that won Modi the election
21 May, 2014, 04.54 PM IST
BJP campaign was like playing three IPLs in three months: Piyush Pandey, Ex-Chairman, Ogilvy & MatherThe brief we got from BJP said that Mr Modi’s popularity was higher than the party and therefore they wanted to play it like a presidential...
19 May, 2014, 04.00 AM IST
BJP may play down ‘Saugandh’ poll anthem written by Prasoon JoshiAdvertising industry sources said the BJP, which pollsters predict will emerge the largest party in the next LS, may play down the ‘Saugand...
22 Apr, 2014, 04.00 AM IST
Lok Sabha polls: Narendra Modi's 'Abki baar' takes a backseat as BJP focuses on inclusive growthBJP started its ad campaign with similar issues, like corruption, inflation, unemployment and then it moved on to the "Abki baar Modi Sarka...
21 Apr, 2014, 03.12 PM IST
BJP ads to go on air soon, with Prasoon Joshi songsThe Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in th...
10 Mar, 2014, 04.00 AM IST
BJP advertising campaign to go live this weekendBharatiya Janata Party will launch its advertising campaign for the upcoming Lok Sabha polls this weekend, starting with radio and outdoor ...
07 Mar, 2014, 01.31 AM IST
Soho Square, TAG may handle BJP’s Rs 400 cr Lok Sabha poll campaignIn the race to handle the election advertising campaign for the Bharatiya Janata Party (BJP), the front-runners seem to be Soho Square.
21 Feb, 2014, 10.26 AM IST
- Manhattan storefronts hit highest retail vacancy rate since 2001
Manhattan shopping strips from the Upper East Side to SoHo are flooded with empty storefronts.
18 Jul, 2009, 12.53 PM IST