BJP ads to go on air soon, with Prasoon Joshi songs

MUMBAI: The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks. The films, which will explore several themes including anti-corruption and women's safety, are at the script-level and awaiting Narendra Modi's approval, a person aware of the party's campaign plans told ET.

A source in the BJP ad campaign team told ET that Sushil Goswami, national creative director of Graphisads, a small Delhi-based agency that handles BJP's state-level ad campaigns, is also working with Soho Square on the television, radio and outdoor campaigns. When contacted, Samrat Bedi, head of office, Soho Square, refused to comment on the party's plans stating, "We do not disclose any client's strategy and plans."

The other agency in the running, McCann's subsidiary TAG, presented three songs written by McCann executive chairman and lyricist Prasoon Joshi as part of its pitch, the person informed ET. "Prasoon has written a rousing song for Narendra Modi - Saugandh is mitti ki mein desh jhukne nahi doonga, Mein desh mitne nahi doonga."