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SOCIAL WAVELENGTH
Word of the Day: ApochromatismWord of the Day: “Apochromatism” may have its roots in the highly technical world of optical engineering, but the idea behind it reaches fa...- Dating in the time of AI: Are you swiping right on a guy, girl, ChatGPT, or Gemini?AI is reshaping online dating, with many users now relying on tools to craft bios, messages and even real-time conversations, often creatin...
- Can your nails become a medical risk? Doctor shares how dark nail polish and gel nails can delay emergency careA woman's life-saving treatment was critically delayed when her long, thick press-on nails obstructed a pulse oximeter during a heart attac...
- Why Some Animals Glow Under UV LightMany animals possess hidden vibrant colors, invisible to humans, revealed under ultraviolet light through biofluorescence. This phenomenon,...
- Will the US witness an Orange Moon tonight? Here’s what you can expect ahead of the Total Lunar EclipseAcross the United States, skywatchers are eagerly asking if tonight’s moon will glow orange, as anticipation builds on social media over th...
- BJP's wavelength does not match that of Bengal's people: Mamata Banerjee"Bengal and BJP are not a good match as their wavelength is completely different from ours. While we uphold our culture & tradition, the mi...
- ISRO releases stunning satellite captures of earth using the Ocean Colour Monitor, check hereISRO released stunning images of Earth taken by EOS-06/Oceansat-3 satellite showing every continent as it appeared between February 1 and 1...
- Mankind Pharma promoter's family office invests in D'chicaMankind Pharma Promoter's Family Office has invested an undisclosed amount in tweens & teens puberty & fashion essentials brand, D'chica as...
- Keeping Covid at bay: You can now disinfect indoor environment by using safe UV light, says studyUVC illumination in poorly ventilated spaces can be as effective as N95 masks in preventing transmission.
- Instagram testing 'Voice Note' feature for its Thread appThis feature will turn the audio of the video into live captions that will be shown in time with the recording.
- Isro releases first image taken by INSAT-3DRIndian Space Research Organisation has released the first image taken by INSAT-3DR, an advanced meteorological satellite launched last week.
- 945 Indian entries at Cannes ad fest: Not many in shortlists, but India eyes bagful of LionsNo show from India on any of the categories, except Press — which fetched them 18 shortlists — and Direct, which got TBWA a shortlist.
- Black & blue or gold & white? Mystery of the dress solvedMIT scientists have cracked the science behind the dress that went viral on the internet after some saw it as black and blue and others as ...
- 13 Indians on jury of 62nd Cannes LionsJury members for other categories include Ashima Avasthi, creative director at BBC Worldwide, for Branded Content & Entertainment; Ashwini ...
- J Walter Thompson names Tarun Rai as its new South Asia CEOHarris will take up a global role as executive director, global growth and client development. Both Harris and Rai will report to Gustavo M...
- Hiring startups give job portals a tough fightCandidates are set a minimum number of goals, which could be gaining a referral. On achieving the target there are rewards of cash and kind.
- JWT acquires controlling stakes in Social WavelenghthHarris says, "We continue to develop our skills and capabilities for clients and therefore always in search of newer areas of expertise.
- Raymond appoints StrawberryFrog as its new creative agencyA senior official at Raymond said that it is looking at a fresh brand architecture, in an attempt to reposition itself as a more mass, yout...
- Guide to managing online reputation and salvaging it in case of damageOpinions on social networks can go viral in minutes and rise to a tidal wave of negative perception that can destroy brand equity.
- Brands use social media to drive salesFMCG company Capital Foods, which manufactures Ching’s Secret soups, sauces and instant noodles, uses Facebook extensively by discussing in...
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