India Inc's attention deficit is only likely to worsen. We outline a few lessons from those who have figured out a 'smart' way to work thei...

Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snac...

No other gadget in recent times has evoked such extreme and passionate feelings as the BlackBerry.

Cos like Emami, Godrej, Dabur and PepsiCo are chasing these unlikely customer groups to keep demand ticking at a time when prices of grocer...

The tension between ACNielsen and consumer product makers has reached a peak with Dabur discontinuing the service of the market researcher ...

Some of the country’s largest food and beverages cos, such as Coca-Cola, PepsiCo, Britannia, Amul, Nestlé and Cadbury, are taking steps to ...

The Effie awards evening, Friday October 12, at Mahalaxmi Race Course, was a typical October evening in Mumbai - hot, muggy, sweltering, an...

The $14.5-b computer giant’s decision to make Ogilvy Bangalore its global marketing services hub is being closely followed by the entire ma...

Does the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?

Ogilvy & Mather bagged the coveted Agency-of-the-Year award at the fourth Mirchi KAAN Awards presented by Entertainment Network (India) Ltd...

The Child Labour Act of 1948 provides a comprehensive rationale for opposing advertisements aimed at children.

It’s a perfect cover drive. Neo Sports has opened its innings with the first deal attempted at blocking advertisers over long term.

Halfway into the Cannes festival, Indian creative and media agencies have raked in more Lions than it has ever done in its history.