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Skills Ministry secretary gets IIM Alumni awardIAS officer and secretary in the ministry of skills development KP Krishnan has received the Distinguished Alumni Award from IIM Bangalore.- Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century: ReportPrasoon Joshi’s palace commercial for Happydent chewing gum has been named as one of the 20 best ads of the 21st century in a public poll c...
- Market research in India is a monopolistic businessMarket leaders complaining about the inaccuracy of market share data could be about monoliths being cut down to size.
- Five ways to break the BlackBerry addictionIndia Inc's attention deficit is only likely to worsen. We outline a few lessons from those who have figured out a 'smart' way to work thei...
- Perfetti forays into snacks market with 'Stop Not'Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snac...
- BlackBerrys' effects and counter-effectsNo other gadget in recent times has evoked such extreme and passionate feelings as the BlackBerry.
- FMCG cos tie up with barbers, dhabas as unique point of salesCos like Emami, Godrej, Dabur and PepsiCo are chasing these unlikely customer groups to keep demand ticking at a time when prices of grocer...
- FMCG firms shelve ACNielsen dataThe tension between ACNielsen and consumer product makers has reached a peak with Dabur discontinuing the service of the market researcher ...
- Food cos draw up plans to get over sugar stock banSome of the country’s largest food and beverages cos, such as Coca-Cola, PepsiCo, Britannia, Amul, Nestlé and Cadbury, are taking steps to ...
- United colours of Indian ad worldThe Effie awards evening, Friday October 12, at Mahalaxmi Race Course, was a typical October evening in Mumbai - hot, muggy, sweltering, an...
- Why Lenovo got BangaloredThe $14.5-b computer giant’s decision to make Ogilvy Bangalore its global marketing services hub is being closely followed by the entire ma...
- Can still get betterDoes the 12 Lion haul mean India has ended the awards gala with a bang or a whimper?
- O&M bags Mirchi KAAN Agency of the Year awardOgilvy & Mather bagged the coveted Agency-of-the-Year award at the fourth Mirchi KAAN Awards presented by Entertainment Network (India) Ltd...
- Marketing aimed at children is a social evilThe Child Labour Act of 1948 provides a comprehensive rationale for opposing advertisements aimed at children.
- Neo ropes in Perfetti for Rs 100 cr dealIt’s a perfect cover drive. Neo Sports has opened its innings with the first deal attempted at blocking advertisers over long term.
- Indian creativity rides the wave at CannesHalfway into the Cannes festival, Indian creative and media agencies have raked in more Lions than it has ever done in its history.
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