Perfetti forays into snacks market with 'Stop Not'
Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snacks market in India, a category dominated by players like PepsiCo, Parle, Balaji and Haldirams.
By ET Bureau | Updated:
NEW DELHI: Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snacks market in India, a category dominated by players like PepsiCo, Parle, Balaji and Haldirams.
Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand Stop Not in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
"We continuously look for new opportunities. Food is a growing category in India and we would like to tap this market to expand our business," Perfetti Van India managing director Sameer Suneja said. According to Suneja, the Indian salty snacks market stands at around 6,000 crore.
Perfetti Van Melle will launch 'Stop Not' in a phased manner starting with Punjab and Haryana before getting into more states in the latter part of the year. At present, the product is available in around 1,200-1,500 outlets.
Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand Stop Not in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo.
"We continuously look for new opportunities. Food is a growing category in India and we would like to tap this market to expand our business," Perfetti Van India managing director Sameer Suneja said. According to Suneja, the Indian salty snacks market stands at around 6,000 crore.
Perfetti Van Melle will launch 'Stop Not' in a phased manner starting with Punjab and Haryana before getting into more states in the latter part of the year. At present, the product is available in around 1,200-1,500 outlets.
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