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PERFETTI VAN INDIA
Perfetti Van Melle names Black White Orange as India licensing partner for Chupa ChupsChupa Chups is expanding its reach in India. Perfetti Van Melle has partnered with Black White Orange to manage its licensing program. This...- Small-size sugar rush carries revenue to record in FY23The sales of candies, toffees, and chewing gum bars in India broke records in the fiscal year 2022, reaching almost 40 billion units and gr...
- Perfetti Van Melle partners with actyv.ai to drive digital maturity and growth across its business partner ecosystem
- India is considered an exporter of talent: Perfetti Van MelleWe have a lot of Indian employees in extremely senior positions across the world and are really valued by the organisation.
- Global candy giants Mondelez, Nestle hike prices, feel the crush of domestic rivalsGlobal firms such as Perfetti Van Melle, Mondelez and Nestle either remained stagnant or lost share last calendar year, hurt by higher pric...
- Happydent Maker Perfetti Van Melle sees one of its slowest rates of growth in a decadeThe Italian company, which entered India 23 years ago, posted less than 1% increase in sales to Rs 1,663 crore during the financial year to...
- Re 1 candy Pulse hits Rs 300 cr sales in 2 years, MNCs feel the heatThe Re 1 candy clocked Rs 300 crore in sales, beating MNC blue chip brands such as Oreo (Rs 283 cr in sales, launched in 2011) and Mars bar...
- Perfetti signs up Dhanush as brand ambassador for Center FreshPerfetti Van Melle India, which makes confectionery products, today said it has roped in southern actor Dhanush as the brand ambassador.
- Perfetti eyes Rs 2,000 cr turnover, plans 4th plant in IndiaItalian firm Perfetti is eyeing a turnover of Rs 2,000 crore in India next fiscal and plans to set up fourth plant in the country.
- Perfetti signs Kareena Kapoor as brand ambassador for AlpenliebeKareena will feature in launch TV commercial of Alpenliebe 2 Choco Eclairs and also in all mobile and internet campaigns of the brand, PVMI...
- Dabur's Hajmola does a spoof on Chlormint's 'doobara' commercialThe recent ad by Dabur for Hajmola Mint Masti takes inspiration from Perfetti's Chlormint ad 'Doobara Mat Poonchna'.
- Perfetti forays into snacks market with 'Stop Not'Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snac...
- Union Budget 2011: Consumer goods firms may pass on duty change to customersCandymakers such as Parle Agro and Perfetti Van Melle that make 'Alpenliebe' and 'Big Babol' have expressed concern over the hike saying th...
- FMCG cos tie up with barbers, dhabas as unique point of salesCos like Emami, Godrej, Dabur and PepsiCo are chasing these unlikely customer groups to keep demand ticking at a time when prices of grocer...
- Food cos draw up plans to get over sugar stock banSome of the country’s largest food and beverages cos, such as Coca-Cola, PepsiCo, Britannia, Amul, Nestlé and Cadbury, are taking steps to ...
- Confectionery makers get stuck in a sugar price trapConfectionery makers have seen input costs gnaw at their margins so far this year as a steep drop in India’s sugar production has caused pr...
- Cos switch to virtualisation in cost-cutting driveWhat’s common between a cricket website, stock market news-related site and a mobile phone company’s operations?
- O&M bags Mirchi KAAN Agency of the Year awardOgilvy & Mather bagged the coveted Agency-of-the-Year award at the fourth Mirchi KAAN Awards presented by Entertainment Network (India) Ltd...
- Neo ropes in Perfetti for Rs 100 cr dealIt’s a perfect cover drive. Neo Sports has opened its innings with the first deal attempted at blocking advertisers over long term.
- FDI proposals worth Rs 490 crore clearedThe government on Monday cleared 15 proposals envisaging foreign direct investment of Rs 490 crore, including one worth Rs 400 crore by liq...
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