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Going premium in personal care helps ITC boost salesIndian company ITC has shifted its focus to premiumizing its personal care business, doubling its contribution to sales to 38% in the last ...- Immunity & Hygiene figure less on shoppers' list nowIn the hygiene products category, sales of hand wash and sanitisers continued to decline sequentially and were only marginally higher than ...
- E-commerce surge to be biggest consumer trend; India has massive potential but next few quarters crucial: FMCG chiefsExecutives said consumers who switched to online grocery shopping in peak lockdown months are not likely to revert to supermarkets soon, wi...
- ITC's Savlon brand to touch Rs 1,000 crore sales this fiscalThe growth of Savlon is both due to heightened demand for health and hygiene products during the Covid-19 pandemic and ITC expanding its di...
- ITC aiming leadership in health & hygiene FMCG spaceThere is a huge consumer need right now for hygiene products and ITC will sell them across channels and not just e-commerce as some compani...
- ITC forays into fruit & vegetable cleaning market spaceITC has launched NimWash Vegetable and Fruit wash at Rs 99 for a 500 ml pack. Marico had recently launched a product in the same category w...
- ITC claims Savlon internationally validated to fight Covid-19Post the pandemic, ITC will launch a new hand sanitiser, disinfectant spray and a sachet at half a rupee under the Savlon brand.
- ITC to expand presence in hygiene and disinfectant spaceThe company’s chief executive (personal care products business) Sameer Satpathy said the pandemic is changing consumer behaviour and needs....
- ITC converts perfume plant to produce sanitiserThe company took this decision to address a larger societal purpose during the Covid-19 pandemic when demand for sanitiser outstrip supplie...
- ITC elevates Amitav Mukherji as head of corporate HRMukherji is an economics graduate and holds management degrees from XLRI, Jamshedpur, and Cornell University.
- ITC appoints new CEO for agarbatti & safety matches businessAs per Rayavaram's Linkedin profile, he was earlier the head of freshness and hygiene verticals in the conglomerate's personal care busines...
- ITC plans to shift focus in personal careAnalysts said ITC failed to cut much ice in high competition and high volume categories like soaps and shampoos and wants profitable growth...
- ITC betting on Charmis to gain skincare spaceThe Charmis cream brand is among the low-profile buyout opportunities the Kolkata giant is betting on to expand its non-cigarette profitabi...
- L&K Saatchi & Saatchi bags a Gold Lion, Ogilvy & Mather gets twoThe other Gold Lion came from Outdoor category, courtesy Ogilvy & Mather India and its work for Savlon’s ‘Healthy Hands Chalk Sticks’.
- To outrun rivals, ITC plans frequent facelift of its personal care productsITC’s makeover into a diversified conglomerate began about two decades ago after it entered product categories that could harness the distr...
- ITC makes more management changes; Personal care head Sandeep Kaul to look after cigarettes businessITC has recast its senior management team, continuing the trend of appointing younger executives in critical roles ahead of YC Deveshwar’s ...
- Samardeep Subandh quits as Chief Sales Officer from MaricoSamardeep Subandh has resigned from his position as Chief Sales Officer in a step to peruse opportunities outside Marico.
- Marico CMO Sameer Satpathy quits, Mondelez India's Anuradha Aggarwal to succeedThe company said that Satpathy will continue in the company till September 15 to facilitate a seamless transition to his successor.
- Marico to use Paras' Set Wet, Zatak and Livon to target youth marketMarico, which has been selling brands such as Saffola and Parachute oil primarily to middle-aged consumers, wants to piggyback on Paras' po...
- Marico launches hair styling gelAfter the launch of Advansed Aftershower Hair Cream in 2005, Marico now introduces Parachute Advansed Aftershower Gels.
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