Due to a surge in online shopping during the pandemic, e-stores are able to get real time data on demand, rivals performance and granular i...

Resilience has emerged as the most important trait in a leader steering an organisation.

Basically, consumers are mostly not ‘pantry loading’ for a whole month — that is, making household purchases for the entire month, which is...

The predominantly unorganised sector that would sell loose spices and cereals are being gradually replaced with branded instant mixes.

The trend, which is called micro segmentation and advocacy, comes across strongly with Coke bottles being embossed with 20 descriptors in 1...

MTR Foods, another key player in this space, also realised that its brand needed a change to reflect the key consumers of today

Over the last one week, there have been numerous postings with candidates being offered salaries in the Rs 3-7 lakh per annum range by some...

Over the last one week, there have been numerous postings with candidates being offered salaries in the Rs 3-7 lakh per annum range by some...

The key to impulse products is visibility and online platforms give that leverage to companies to display content to consumers where they w...

The Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for other opti...

As the Maggi muddle continues, the spotlight is on whether the country's packaging norms need to be strengthened to include more disclosure...

Think macro and act micro is becoming formula of success for most packaged food companies as they try and customise according to varied loc...

Four not-yet-30-year-olds, who have ascended the corporate ladder faster, reveal how they have had to hit the road running

The convenience factor in packaged foods comes when people don't want to order and want something quick and hygienic.

The move is expected to empower the 3rd gen to play an active role in the running of the biz, even as the first 2 generations remain the dr...