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SAHIL GILANI DIRECTOR
Gen Z all set to cause major disruptions in India's breakfast market dynamicsGen Z is 'snackifying' breakfast, by "either replacing the meal with a snack or having it as an accompaniment." Also, the frequency of cons...- Demand for ‘clean-label’ snacks in India is on the rise: Mintel StudyThe study on snacking attitudes of Indian consumers said that, as products with ‘free-from’ claims on packs raise consumer awareness about ...
- India's ready-to-cook food sales rise since the onset of pandemicAbout half a dozen packaged food companies such as Tata Consumer Products, ITC Ltd, iD Fresh and Gits Food Products are now planning a reco...
- Bigger online reach helps companies get valuable data to formulate market strategiesDue to a surge in online shopping during the pandemic, e-stores are able to get real time data on demand, rivals performance and granular i...
- Wanted: Leaders who can bounce from crisesResilience has emerged as the most important trait in a leader steering an organisation.
- Companies unbundle multipacks in slowdownBasically, consumers are mostly not ‘pantry loading’ for a whole month — that is, making household purchases for the entire month, which is...
- Packaged breakfast and ready-to-eat products find takers in BharatThe predominantly unorganised sector that would sell loose spices and cereals are being gradually replaced with branded instant mixes.
- Customers turn celebs for companies, talk up brandsThe trend, which is called micro segmentation and advocacy, comes across strongly with Coke bottles being embossed with 20 descriptors in 1...
- Millennials push companies to serve ready-to-eatMTR Foods, another key player in this space, also realised that its brand needed a change to reflect the key consumers of today
- Companies scramble to hire GST specialist to help them with new tax regimeOver the last one week, there have been numerous postings with candidates being offered salaries in the Rs 3-7 lakh per annum range by some...
- Smaller cos, wholesalers & dealers need help with GSTOver the last one week, there have been numerous postings with candidates being offered salaries in the Rs 3-7 lakh per annum range by some...
- Made-for-online food items fly off e-shelvesThe key to impulse products is visibility and online platforms give that leverage to companies to display content to consumers where they w...
- With Noodles out, sales of other snacks raisingThe Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for other opti...
- Need for strengthening packaging normsAs the Maggi muddle continues, the spotlight is on whether the country's packaging norms need to be strengthened to include more disclosure...
- Food companies push local flavours to up salesThink macro and act micro is becoming formula of success for most packaged food companies as they try and customise according to varied loc...
- Tips for the top boss before 30Four not-yet-30-year-olds, who have ascended the corporate ladder faster, reveal how they have had to hit the road running
- Home-delivered food gives stiff competition to instant food, crosses Rs 1,000 crore in food marketThe convenience factor in packaged foods comes when people don't want to order and want something quick and hygienic.
- Instant mix: Gits gets 3rd generation on boardThe move is expected to empower the 3rd gen to play an active role in the running of the biz, even as the first 2 generations remain the dr...
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