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SACHIN TENDULKAR BRAND
India’s gold import problem may already have a solution at homeIndia's massive gold imports are prompting a shift in consumer behaviour. Families are now exchanging old jewellery, unlocking dormant valu...
Sachin Tendulkar owns many luxury cars, but stops to admire a ‘car’ made by village kids: ‘Talent doesn’t wait for perfect conditions’Cricket legend Sachin Tendulkar recently halted his journey to admire a remarkable handmade vehicle crafted by village children from scrap....
The timeless value of Sachin Tendulkar: Fandom, dreams & Rs 1,250 croreSachin Tendulkar's fandom and the brand value still seem to be a giant sapling awaiting further growth. The unseen halo of Tendulkar is per...
Global, Indian companies vie for ICC's official cricket gaming rightsMajor global and Indian gaming companies are competing for the International Cricket Council's official gaming rights. This competition hig...
$100 million & counting: Brand Tendulkar shows no signs of stoppingSachin Tendulkar's brand valuation exceeds $100 million, fueled by nearly 25 partnerships and rising endorsement revenues. His enduring app...
Fintech platform Kissht onboards cricketing legend Sachin TendulkarA digital lending platform, announced a long-term association with cricketing icon Sachin Tendulkar as a strategic investor and its brand a...
Sachin Tendulkar collaborates with Chitale Bandhu to kickstart their 75 year celebrationChitale Bandhu Mithaiwale celebrates its 75th anniversary with a new chapter, teaming up with cricket legend Sachin Tendulkar as its brand ...
Sachin Tendulkar to endorse Apollo TyresTendulkar has previously been associated with leading tyre brand MRF for about two decades.
How will Sachin Tendulkar, the Bharat Ratna recipient, manage his brand endorsements?A safe bet for brands would be to focus on Tendulkar the legend rather than Tendulkar the Bharat Ratna.
Sachin Tendulkar: Master blaster who scored the 1st 100cr dealIt all goes back to the time when Sachin Tendulkar struck a never-heard-before Rs 100-crore deal with Mark Mascarenhas’s sports management ...
Sachin Tendulkar's retirement not to impact endorsement dealsAdidas, Coca Cola, Future Group, Toshiba, Aviva India, and SAR Group said they were looking for longer association with him after retiremen...
'Brand Tendulkar' has evolved beyond cricket: WSG India chiefAsked how will Tendulkar maintain his 'Brand Value' once he calls time on his career, Krishnamachar said that the "possibilities are fantas...
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value?Marketing experts say Tendulkar's retirement may dilute his image and discourage cos to employ him as their brand ambassador.
- Marketers feel aura of Sachin Tendulkar will endure even after he retires
For as long as Tendulkar plays, his youthful face and much mimicked voice will continue to be the one of the most dependable marketing's ha...
- Sachin Tendulkar strikes Rs 40 cr, two villas in new endorsement deals
It must be the greatest start Sachin ever had: earning Rs 1.5 cr a day! In the first 27 days of 2011, he has won Rs 40 cr and two villas in...
- Tendulkar goes beyond retirement with his brand ST
India's greatest sporting icon is making sure that before he retires, Brand Tendulkar is sustainable multi-mn dollar cash cow. Sachin's sec...
- Sachin to bat for Aviva as brand ambassador
Little master has come of age. Sachin Tendulkar is now lending his image to Aviva Life Insurance, Priti Patnaik reports from Prague. In a b...
- Adidas moves MRTPC against Nike
Sports goods maker Adidas on Friday dragged its rival Nike to the Monopolies and Restrictive Trade Practices Commission.
- Airtel drops Tendulkar as brand ambassador
Airtel has decided to drop ace batsman Sachin Tendulkar as its brand ambassador in an event seen as reflecting his rating based on current ...
- Beat the master blaster at his own game
Multimedia games will soon allow you to test your batting prowess vis-à-vis the Little Master.