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ROOHAFZA FUSION
Rasgullah Chai! Ahmdabad seller's new take on two favourite Indian things splits netizensA tea seller in Ahmedabad has created a new and surprising recipe known as Rasgullah Chai. The tea contains rasgulla, a small cheese ball o...- RoohAfza Fusion: Hamdard Laboratories India enters ready-to-drink segmentThe company said it has launched RoohAfza Fusion with real fruit juices in five flavours of litchi, lemon, orange, pineapple and mango in a...
- Why millennials are not a marketing shortcutIn India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power o...
- Hamdard taps youth with Rs 7000cr ready-to-drink segmentThe company leveraged its existing strong summer drink concentra brand RoohAfza that generates about 40 per cent of the FMCG's topline clos...
- RoohAfza forays in ready-to-drink space; to compete head-on with Real, TropicanaThe company said the brand extension is a fusion of fruit juice and with RoohAfza in 200-ml Tetrapaks in multiple flavours.
- Fusion foods make a mark as dessert play key role in restaurant menuAs per National Restaurant Association of India, Indian food services industry has seen a steady growth in past few years & will grow in ne...
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