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Mohalla Tech partners with Pratilipi’s Double Tap Films to distribute 75+ stories as microdramasMohalla Tech, parent of ShareChat, Moj and QuickTV, has partnered with Pratilipi’s Double Tap Films to adapt more than 75 stories into micr...- Microdramas now take a macro share of viewers' interestMicrodrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy wi...
- ShareChat, India’s Meta rival, plans $400 million IPO next yearSocial media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of c...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- Sarvam gets state backing; Andy Jassy’s India visitHappy Thursday! The Indian government may soon end up taking a stake in Sarvam AI. This and more in today’s ETtech Morning Dispatch.
- Eloelo reports FY25 operating revenue at Rs 69.5 crore; expenses jump 67% on marketing spendsAs the live social entertainment startup’s business expanded, its expenses rose in tandem. Since its founding in July 2020 by Saurabh Pande...
- ShareChat-owned QuickTV now has parental controlsThe company's move comes days after ET had reported about the lack of compliance when it comes to the Intermediary Guidelines on several mi...
- Not a child’s play — Microdramas may face reality checkBy skirting IT rules, including provisions of age rating and statutory warnings, microdrama platforms are likely to draw compliance spotlig...
- India’s microdrama platforms touch $500 million annual revenue run rateMumbai is experiencing a microdrama revolution, with over 550 titles rolling out, each offering a narrative experience in concise, auto-scr...
- ShareChat parent narrows FY25 Ebitda loss by 72%, bets big on micro dramasOperating revenue for the fiscal year stood at Rs 723 crore, up slightly from Rs 718 crore in the previous year. The company said its core ...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
- On CEO platter: Trade tidbits & political chatterEven an early morning downpour did nothing to dampen the enthusiasm of India’s corporati as they descended for their breakfast powwow with ...
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