ShareChat-owned QuickTV now has parental controls

Homegrown social media company ShareChat on Wednesday announced the rollout of parental controls and advanced content rating features on its micro-drama app - QuickTV. It said that it has launched pin based parental controls which will ensure that all content rated above U/A13+ which may contain gore, violence, and otherwise age sensitive content can be made off limits to young users by activating the parental control feature.

The company's move comes days after ET had reported about the lack of compliance when it comes to the Intermediary Guidelines on several micro-drama apps. ET had reported on December 12 that a primary concern was the lack of a content rating system or age verification, potentially exposing minors to mature themes like sexual content, violence, and drug use.

With the introduction of parental controls, Quick TV said it will now enable structured access to content based on clearly defined age brackets ensuring shows are demarcated under U (Unrestricted Public Exhibition), and U/A (Parental Guidance Required) - further categorised under U/A 13+, U/A 16+ and A (Adult) categories. It said that this will ensure that parents can control what younger users have access to including age-appropriate content libraries.


"As micro-dramas increasingly mirror mainstream content narratives in theme and intensity, the need for clearer classification, age-appropriate access, and platform accountability have become paramount," Ankush Sachdeva, CEO of ShareChat said. "Quick TV will continue to work towards compliance measures that ensure safer access to content for relevant audiences."