Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
06 May, 2026, 11.49 AM IST
China's Anta Sports and Li Ning exploring bid for Puma, source saysChinese sportswear giants Anta Sports and Li Ning are reportedly looking at buying German brand Puma. Puma's market value has dropped signi...
28 Nov, 2025, 10.09 AM IST
Puma caught between tariff fears and weak US demand as it discounts stock, plans price hikesPuma is grappling with the consequences of its earlier strategy to front-load shipments to the U.S. to avoid tariffs. This move has led to ...
26 Jul, 2025, 12.19 AM IST
Puma shares plunge 23% as weak profit shakes confidencePuma's market value dropped over 22% after reporting lower than anticipated Q4 sales and a decline in annual profit. The company aims to in...
23 Jan, 2025, 10.33 PM IST
Puma shares plunge 18% after sales and profit missPuma shares slid more than 18% on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop i...
23 Jan, 2025, 05.42 PM IST
Puma to sponsor 400 Indian athletes, signs deal with Athletics Federation of IndiaPUMA India has signed a multi-year deal with the Athletics Federation of India to exclusively supply performance kits, speed suits, and tra...
16 May, 2024, 03.37 PM IST
PUMA India signs multi-year deal with Delhi Capitals as official kit partnerPUMA India has signed a multi-year deal with JSW-owned Delhi Capitals as official kit partner for Women's Premier League and Indian Premier...
16 Feb, 2024, 01.03 PM IST
Black winter coats for men - Master your winter style with chic coatsEmbrace the winter chill in style with this collection of black winter coats for men. These coats not only provide essential warmth but als...
19 Sep, 2023, 08.24 PM IST
India becomes the first market to have Puma shopping app globallyGerman sportswear brand Puma has launched its shopping app in India, the first market globally where it will sell merchandise through its o...
07 Jun, 2022, 10.47 AM IST
Puma India ropes in Salesforce to ramp up online consumer experienceFounded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, ...
03 Nov, 2020, 05.08 PM IST
Tie-up with Virat Kohli's One8 contributes 10% of Puma India salesAssociation with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sports...
24 Feb, 2020, 10.52 PM IST
Love Virat Kohli's style? Puma unveils collector's edition at Rs 19,999Named Virat Kohli X PUMA Gold Spike 19.1 Collector’s Edition, these are a tribute to the Team India captain.
21 May, 2019, 06.25 PM IST
DDB Mudra Group wins creative mandate for PumaPuma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years.
11 Sep, 2017, 07.48 PM IST
Puma goes for solo ride in India, acquires local partner Knowledge Fire’s stake in joint ventureWith the acquisition of the partner’s 49% stake, Puma also inherits a network of about three dozen companyowned outlets, a person aware of ...
17 Aug, 2016, 02.24 AM IST
Puma top global lifestyle brand in India; posts highest revenue in 2014Puma is in the process of buying out its retail JV partner Knowledge Fire's 49% stake, for which it received the government nod earlier thi...
17 Aug, 2015, 11.51 AM IST
Heavy online discounting hurts franchisees' expansion plansPuma has stopped selling some high-end products on e-commerce sites. Next season, it will fully separate lines for the two retail avenues.
12 Dec, 2014, 04.38 AM IST
- Adidas, Puma say Olympics were a success
The Olympic Games not only brought gold for athletes and their countries, but also for the companies that outfitted them with their gear.
25 Aug, 2008, 06.27 PM IST