AI driving productivity gains with steady headcount: Epsilon India headEpsilon India is achieving more with its current workforce. Artificial intelligence is boosting productivity in software development and op...
Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...
Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
Redefining Growth and Purpose at Epsilon: Where Careers, Culture, and Innovation Intersect.Epsilon India’s Senior Vice President of HR, Sonali De Sarker explains how AI-led platforms, a client-centric hiring lens and democratized ...
US Stocks: Trade Desk shares drop 5% after report that Publicis advised clients against using its platformTrade Desk shares dropped significantly after French advertising giant Publicis Groupe advised clients to avoid the platform. An independen...
Publicis Media launches Spark Foundry to deepen India playPublicis Groupe India has launched Spark Foundry India. This new agency will use AI and data to build brands and drive performance. Niti Ku...
Publicis moves Delhi HC for access to documents in CCI case against media agenciesPublicis has moved the Delhi High Court against the Competition Commission of India (CCI), alleging the watchdog denied access to case file...
Publicis sues Competition Commission of India for denying case files in ad agencies probePublicis has sued India's antitrust watchdog, the CCI, for denying access to case files related to a price-fixing investigation involving m...
Ad major Publicis Groupe India looks to step up hiringPublicis Groupe APAC CEO Jane Lin-Baden said the Indian business continued its strong growth momentum in 2022. She added that India's impor...
Amaresh Godbole made digital tech business CEO at PublicisHe will report to Anupriya Acharya, CEO of Publicis Groupe South Asia. "In Amaresh, we have someone who deeply understands the Publicis way...
Publicis Communications relaunches Arc Worldwide in IndiaIn 2016, the Publicis Group consolidated its operations in India, in line with the global structure; the group decided that there will be o...
Publicis Worldwide brings Paris-based creative agency Marcel to IndiaThe French network is also changing its business structure here by merging its agency brands Publicis Ambience and Publicis Capital to crea...
Publicis places Saatchi chairman, Kevin Roberts on leave for diversity remarksRoberts’ remarks don’t uphold the no-tolerance policy toward behaviour or commentary in the “spirit of Publicis Groupe and its celebration ...
Leo Burnett’s digital agency company to merge with Publicis iStratIndigo iStrat will have more than 300 employees with headquarters in New Delhi, and will work with all Publicis Communications companies in...
Publicis to merge with Omnicom to form biggest advertising firmFrench advertising group Publicis and its US rival Omnicom will merge, bringing together the third and second largest firms in the sector.
- Publicis Groupe announces two acquisitions in India
Publicis Groupe announced today the acquisition of two agencies in India: iStrat, an integrated digital agencies and MarketGate.