Leo Burnett’s digital agency company to merge with Publicis iStrat

Leo Burnett India is merging its Mumbai-based digital agency Indigo Consulting with Publicis iStrat , a digital agency acquired by Publicis Groupe in 2012. The new entity is to be rebranded as Indigo iStrat and will be headed by Harshad Hardikar , chief operating officer at Indigo Consulting.

Indigo iStrat will have more than 300 employees with headquarters in Mumbai, and will work with all Publicis Communications companies in India including Leo Burnett, Publicis Ambience, L&K Saatchi & Saatchi, MSL Group, Orchard Advertising and Publicis Capital. Indigo Consulting became a part of Leo Burnett, which is a part of Publicis Groupe, in 2012 and specialises in providing digital strategy for brands around the world to engage the new age consumer.