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PRIVACY SANDBOX
Britain says Google's online-ad commitments no longer neededBritain's antitrust regulator said Google’s 2022 commitments on online advertising are likely unnecessary after the company dropped plans f...
Google opts out of standalone prompt for third-party cookiesGoogle has decided not to introduce a new standalone prompt for third-party cookies and will continue supporting them in Chrome, citing div...
Google scraps plan to remove cookies from Chrome following concerns from advertisersGoogle will retain third-party cookies in Chrome, addressing advertiser concerns and CMA scrutiny. Anthony Chavez's Privacy Sandbox aims to...
Alphabet hit with Austrian privacy complaint over alleged browser trackingGoogle has introduced a set of tools called the Privacy Sandbox to block covert tracking techniques and limit data sharing with third parti...
UK regulator says Google's ad-privacy changes fall short: reportWSJ reviews UK privacy regulator's critique of Google's Privacy Sandbox. Google plans to phase out third-party cookies by late 2024, under ...
Telcos push for testing of gear, use cases under current rulesTelcos, industry lobby bodies and consumer associations were participating in a Trai open house Monday to discuss ways to drive cutting-edg...
ET Explainer: What's a regulatory sandbox? How it spurs innovationThe 2023 Telecommunications Act requires the establishment of regulatory sandboxes (RSs) to assess and promote innovation in emerging commu...
Google Ads introduces auto-generated advertisement tool using generative AIGoogle Ads will allow advertisers to automatically generate ads using Large Language Models (LLMs) and generative artificial intelligence (...
Google Chrome’s new extension to let users create side panel UIManifest V3 (or Manifest Version 3) is the latest iteration of the Chrome extension platform.
Google starts testing its ‘Privacy Sandbox’ safety feature for android usersGoogle will roll out the Privacy Sandbox testing version for limited android users aiming to control the tracking of users data.
Google now delays blocking 3rd-party cookies in Chrome to late 2024Google has announced to delay its ambitious plan to block third-party tracking cookies in Chrome browser to the second half of 2024.
Google drops FLoC, introduces Topics tool to replace tracking cookiesGoogle has abandoned FLoC (Federated Learning of Cohorts), its earlier idea to replace tracking third-party cookies on Chrome, and has rath...
Google pledges to work with UK regulator in plan to remove browser cookiesThe Competition and Markets Authority in January began reviewing Google's plan to cut support for some cookies in Chrome as early as next y...
UK competition watchdog to probe Google Chrome browser changesGoogle has proposed to remove third-party cookies and other functions from its Chrome browser, triggering concerns that the move would curb...
Google faces regulatory scrutiny in Britain over 'Privacy Sandbox' advertising data revampMarketers for an Open Web, a coalition of technology and publishing companies, said Monday that it's urging the UK competition watchdog to ...
How publishers can invest in a privacy-forward future nowGoogle is committed to helping publishers navigate today’s privacy environment, and what lies ahead.
Google bids to make advertisements more transparent; launches several toolsAlong with its existing feature of ‘Why this ad?’ the company, which corners a large chunk of the global digital advertising pie, is launch...