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ONE WPP SOLUTION
Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- WPP’s Q3 earnings show global slowdown, but India stands out with strong growthWPP reported a weak third quarter for 2025, revising its full-year guidance downward due to declining revenues across key regions. India em...
- WPP to merge JWT with Wunderman to create new creative, data and tech agencyWPP said the new organisation will be distinctively positioned as a provider of end-to-end solutions –through creative, data, commerce, con...
- World has become more local: Tamara Ingram, CEO J. Walter ThompsonET met with Ingram in the thick of India's #MeToo movement, where several agencies were implicated for fostering a “toxic” work culture
- GroupM to acquire digital creative agency The GlitchThis acquisition will continue GroupM’s growth strategy in India, one of the world’s most dynamic emerging economies, and offer clients acc...
- CVL Srinivas appointed WPP country managerCVL Srinivas will take on this new role along with his current responsibilities as chief executive officer of GroupM, South Asia.
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Crayon Data to set up base in India in alliance with WPPSingapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.
- WPP to finally take control of Rediffusion; Y&R to raise stake in Arun Nanda-led agency to 86%Y&R, which owns 26.7 per cent in Rediffusion Y&R, is likely to raise its stake to 86 per cent in a deal staggered over the next few months.
- Rahul Jauhari is Rediffusion Y&R Group chief creative officerRediffusion Y&R, the Arun Nanda- and WPP-owned creative agency, is going through a major restructuring in the group’s top deck.
- WPP to form a global analytics company 'Gain Theory' with a base in BengaluruWPP is merging two of its existing companies to float a new global analytics company called Gain Theory with three key hubs in New York, Lo...
- WPP may buy 60% stake in Rediffusion Y&R IndiaWPP is on the verge of closing the deal, this person said. Nanda refuted speculation regarding his agency's financial performance.
- Ogilvy & Mather to acquire majority stake in PennyWise SolutionsOgilvy & Mather has announced that it has agreed to acquire a majority stake in PennyWise Solutions a leading digital solutions company.
- Noel Tata backs ad startup Interspace Communications, WPP Group also comes on boardTata scion to have personal investment in athlete-turned-media professional Adille Sumariwalla’s brainchild Interspace Communications.
- Corporate world sure of India providing global leadershipIndia is capable of meeting the world's rising expectations from the country, on the back of its growing prowess and ability to recover fas...
- Sam Balsara snaps up 51% in WPP arm MediacomP&G India decided to award its communication planning and buying AOR to the Madison-Mediacom combin while Sam Balsara has acquired 51% in t...
- Publicis to acquire Capital AdvertisingPublicis has seven joint ventures in India and each of them has given the mandatory no-objection to Publicis Netherlands to acquire Capital...
- India is surely big on our list of priorities: LerwillRobert Lerwill, the 54-year old CEO of £8.08-billion UK-based Aegis Group, is a firm believer that the group already has size and scale in ...
- India is surely big on our list of priorities: LerwillRobert Lerwill, the 54-year old CEO of £8.08-billion UK-based Aegis Group, is a firm believer that the group already has size and scale in ...
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