Publicis Groupe and Havas Network are both in discussions with Madison World, founded by Sam Balsara, to acquire a majority stake in its ad...

One of the largest advertisers in the country, PepsiCo India's media billing is close to ₹600 crore annually. WPP Companies, which held the...

Raghu Bhat and Manish Bhatt went ahead with Scarecrow since according to them it was the most disruptive, had talk-point value and was also...

The Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.