BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
23 May, 2023, 12.49 AM IST
No bidders for Indian cricket team's kit sponsorship, BCCI plans to set new deadlineAdidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...
02 Sep, 2020, 12.18 AM IST
Loss making Nike stops sponsoring Indian cricket teamIt has been learnt that the Oregon-based sportswear firm has not renewed contracts with Indian cricketers such as Ajinkya Rahane, R Ashwin ...
05 Nov, 2016, 11.43 AM IST
Nike shuts 35% stores in India to cut lossesTo cut losses, the world's largest sportswear maker, known for its premium shoes and apparel bearing the iconic Swoosh, has shut around 35%...
20 Sep, 2016, 11.19 AM IST
Sportswear giants like Adidas, Nike scramble to make the most of 2014 FIFA world CupMarketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.
12 May, 2014, 01.16 PM IST
Nike exploring options of setting up concept based storesNike India is exploring options of setting up concept based stores in the country as part of garnering more share in the domestic sportswea...
19 Dec, 2013, 06.53 PM IST
Nike launches new limited overs uniform for Team IndiaNike, the official kit sponsor of the Indian cricket team, has launched new uniform for the India-Australia limited over series next month.
18 Sep, 2013, 06.53 PM IST
- Nike to remain sponsor of Team India kit
American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
26 Apr, 2011, 09.43 AM IST
- Reebok just did it, scores over Nike on the field & off it
Call it covert marketing or a smart move - Reebok has perhaps managed to come up trumps against Nike in what seems to be a tussle for crick...
21 Dec, 2008, 12.20 AM IST
- Sportswear brands look at kidswear mart
International sportswear brands are betting big on the growing kidswear market in India.
14 Jan, 2008, 05.15 AM IST
- Tendulkar says Nike cannot use his name
Global sportswear major Nike has suffered a setback in its ongoing tussle with rival, Adidas, at the Monopolies and Restrictive Trade Pract...
18 Oct, 2007, 01.10 AM IST
- MRTPC asks Sachin to clarify stand
An MRTPC bench comprising chairman O P Dwivedi and member D C Gupta gave about 10 days to file the affidavit and posted the matter for hear...
05 Oct, 2007, 01.14 AM IST
- Adidas to show contract with Tendulkar: MRTPC
MRTPC directed Adidas to produce its contract with Sachin Tendulka.
27 Jul, 2007, 04.11 AM IST
- We can use Sachin's images: Nike
Nike, entangled in a tussle with rival Adidas over using 'brand' Sachin Tendulkar for advertising, has told India's anti-monopoly watchdog ...
18 Jul, 2007, 02.32 PM IST
- Nike betting big on football
Nike India is now building up football as one of its main verticals after cricket.
11 Jul, 2007, 06.05 AM IST
- Nike betting big on football
N ike is betting big on a ground swell of support for football in India.
11 Jun, 2007, 03.50 AM IST
- WC: It’s Nike Vs Reebok Vs Adidas
The Cricket WC is a slug-fest for brands wanting to lure the cricket-crazy fans into their fold.
14 Mar, 2007, 01.09 AM IST