Deepak Shenoy, CEO of CapitalMind, downplayed fears around new U.S. tariffs affecting Nike, arguing the market is overreacting and that cos...

Kim Kardashian has teamed up with Nike to launch NikeSKIMS, a brand designed for both aesthetics and performance. The collaboration comes a...

“Propaganda will work across design, advertising, publishing and retail, and will have self-funded projects across disciplines,” Rizwan sai...

Former captain Mahendra Singh Dhoni was endorsing sportswear brand Reebok when he had to appear in Nike's ads because the latter was team I...

It has been learnt that the Oregon-based sportswear firm has not renewed contracts with Indian cricketers such as Ajinkya Rahane, R Ashwin ...

Nike turned 50 this year. To celebrate, UK gym My Fitness Boutique has created this infographic to celebrate its five decades in business.

A quick look at YouTube can tell you that the usual suspects like Nike and Adidas have managed to top charts yet again.

American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...

ESPN Star Sports has hiked its advertising rates to as much as Rs 17-18 lakh for a ten second spot for the India-Pakistan semifinal in Moha...

TV advertisements featuring Woods lifted the value of a campaign by minus 30%, the study by Ace Metrix, who measure TV advertising effectiv...

Sports goods makers such as Adidas, Nike, Reebok and Puma are targeting teenagers with their wares and expecting up to four times more sale...

For global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...

The Beijing Olympics are less than a year away and one of the hottest races shaping up is not among the athletes, but the companies that ou...

Nike, entangled in a tussle with rival Adidas over using 'brand' Sachin Tendulkar for advertising, has told India's anti-monopoly watchdog ...

Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.

Nike is intensifying efforts to connect with its cricket-crazy Indian customers. After pipping rivals Adidas and Reebok to win the rights t...

When the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...