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This company is giving Americans a chance to become fitter by running more, offers massive discounts on Nike and New Balance sneakersMajor discounts are available on Nike Air Max Moto 2K and New Balance 740 sneakers at Urban Outfitters. The Nike model is down to $50 from ...- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- Who is Hunter Peterson: Man behind the viral ‘Let’s Buy Spirit Airlines’ campaign that drew $214 million in pledged crowdfundingA viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...
- Markets are like people on cocaine: Deepak Shenoy says markets overreact, Nike will weather tariffsDeepak Shenoy, CEO of CapitalMind, downplayed fears around new U.S. tariffs affecting Nike, arguing the market is overreacting and that cos...
- Kim Kardashian's latest deal with Nike aims to revive her brand? Here’s the truthKim Kardashian has teamed up with Nike to launch NikeSKIMS, a brand designed for both aesthetics and performance. The collaboration comes a...
- Former W+K official Rizwan sets up creative startup“Propaganda will work across design, advertising, publishing and retail, and will have self-funded projects across disciplines,” Rizwan sai...
- Gionee's brand ambassador Virat Kohli may now appear in Oppo's advertisementsFormer captain Mahendra Singh Dhoni was endorsing sportswear brand Reebok when he had to appear in Nike's ads because the latter was team I...
- Loss making Nike stops sponsoring Indian cricket teamIt has been learnt that the Oregon-based sportswear firm has not renewed contracts with Indian cricketers such as Ajinkya Rahane, R Ashwin ...
- 11 Things Hardly Anyone Knows About NikeNike turned 50 this year. To celebrate, UK gym My Fitness Boutique has created this infographic to celebrate its five decades in business.
- Brands like Nike,Adidas have already scored many FIFA World Cup goals onlineA quick look at YouTube can tell you that the usual suspects like Nike and Adidas have managed to top charts yet again.
- Nike to remain sponsor of Team India kitAmerican sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
- World Cup 2011: Advertisement rates up 350% for dream India vs Pakistan semifinalsESPN Star Sports has hiked its advertising rates to as much as Rs 17-18 lakh for a ten second spot for the India-Pakistan semifinal in Moha...
- Tiger Woods Nike ads named 'worst celeb endorsement' of 2010TV advertisements featuring Woods lifted the value of a campaign by minus 30%, the study by Ace Metrix, who measure TV advertising effectiv...
- Fifa World Cup: Advertisers, sponsors pushing merchandiseSports goods makers such as Adidas, Nike, Reebok and Puma are targeting teenagers with their wares and expecting up to four times more sale...
- Nike stays outdoor to build imageFor global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...
- Shoemakers in pre-Olympics raceThe Beijing Olympics are less than a year away and one of the hottest races shaping up is not among the athletes, but the companies that ou...
- We can use Sachin's images: NikeNike, entangled in a tussle with rival Adidas over using 'brand' Sachin Tendulkar for advertising, has told India's anti-monopoly watchdog ...
- Nike looks beyond cricket, bets on soccerCricket-wary advertisers have finally started to hedge their risks by betting big on other sports.
- Nike just does an Indian versionNike is intensifying efforts to connect with its cricket-crazy Indian customers. After pipping rivals Adidas and Reebok to win the rights t...
- Reebok, Nike take guard ahead of the big seasonWhen the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...
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