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NIELSEN INDIA REGION
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- FMCGs buying up Ayurveda startups for healthy growthAyurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to d...
- Nielsen plans to establish offices in Gurgaon and Hyderabad.Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing media market. T...
- Rural FMCG growth drops to 5%, below urban first time in 7 yearsRural market growth slipped to 5% in Q3 of 2019 as compared to 20% in the corresponding quarter last year. This slump has contributed 60% t...
- Consumer confidence moves modestly across the world in 2016, says AC Nielsen reportConfidence in the Asia-Pacific region strengthened modestly in 2016, rising three points between the first quarter
- Indian consumers most confident in world in Q1 of 2016: NielsenAs per the study, India was followed by the Philippines with a score of 119 and Indonesia with 117 points although it was a mixed bag among...
- Nielsen buys Mumbai-based mobile usage measurer Informate Mobile IntelligenceWith smartphone adoption growing, Informate’s knowledge and assets in the mobile space play a key role in enabling Nielsen to get to Total ...
- India pips US to become No. 1 in global consumer confidence index: Nielsen"Indian consumers continue to declare a resilient outlook in the face of uncertainty in the broader economy," said Roosevelt D'Souza, Niels...
- Nielsen India buys Indicus Analytics; looks out for more acquisitionsWith this association, we will be able to spot the demand better even at a micro level for our clients, says president of Nielsen India reg...
- Nielsen acquires Indicus Analytics; looks for more buyoutsIndicus Analytics will merge with Nielsen India. Indicus Analytics founder and MD Laveesh Bhandari will join Nielsen as the Chief Economist.
- India at top in consumer confidence in April-June: NielsenAs per a global consumer confidence index study by Nielsen, India which was ranked second in the first quarter of 2013 is now the most opti...
- FMCG growth dips despite rural boost2013 saw contrasting consumption trends every quarter even as growth halved during the course of the year, where some brands rose while oth...
- Indian consumers most confident globally in fourth quarter of 2012: NielsenIndia has picked up on levels of optimism from Q2 and Q3, where it was steady at 119 points, though lower from Q1, when confidence levels w...
- AC Nielsen to conduct survey of powerloom industry: Textiles MinistryThe Textiles Ministry today said market research company AC Nielsen ORG-MARG will conduct a survey of the powerloom industry.
- India economy: Weak jobs, growth hit consumers' confidenceIndia GDP slipped to 6.5% in the fiscal year ending March 2012, lowest economic expansion since 2002-2003.
- Global consumer confidence rises: Nielsen Holdings' surveyGlobal consumer confidence rose in the December quarter as improving sentiment in the US and China outweighed deterioration in Europe.
- Ad spending in Asia up sharply in first half: NielsenAdvertising spending in the Asia-Pacific region rose strongly in the first half of 2010 as economies emerged from recession, research firm ...
- Advertising surges in Asia-Pacific: Research firmAdvertising in the Asia-Pacific region surged by almost 20 percent in the first quarter of 2010, marking the second consecutive quarter of ...
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