FMCG growth dips despite rural boost

Calendar year 2013 saw contrasting consumption trends every quarter even as growth halved during the course of the year. For instance, the first quarter (Jan-March) witnessed the rise of regional brands, but the last quarter saw key national brands driving the growth. A Nielsen report also suggests that rural India drove growth in most states in 2013 even in premium categories such as noodles and chocolates which were historically considered urban segments. On the other hand, consumers cut down spends on discretionary products in urban markets.

Source: Nielsen